Barely a year after his sold-out UK tour last summer, which saw an extra date added to the London leg of the tour due to high demand, Nigerian pop icon and highlife king FLAVOUR returned to London this past Sunday, August 25, for his biggest concert in the United Kingdom yet. Flavour took over the sold-out OVO Arena in Wembley, as part of his ‘African Royalty’ European tour, which kicked off in France in June, and culminates in the Netherlands in September, performing songs from his latest album AFRICAN ROYALTY, in addition to other fan favourites. After his European tour concludes, Flavour then takes the ‘African Royalty’ live experience to North America for his highly anticipated Canadian tour, before a homecoming tour across West Africa to close out 2024.
Flavour’s ‘African Royalty’ tour is named after his latest album African Royalty, which was released in December to rave reviews and acclaim from fans and critics alike. Conceived as a celebration of the richness and beauty of African culture and music, the album has already garnered over 200 million global streams, and birthed two chart-topping hit singles, ‘Big Baller’ and ‘Her Excellency’. Speaking about the inspiration behind the African Royalty album and its accompanying tour, Flavour says, “it’s a title that speaks to me, and captures the whole essence of my music. I feel there are positive sides to us as Africans that are not being given enough attention. There is more to us than meets the eye”.
MORE ABOUT FLAVOUR
Celebrated as Africa’s Highlife King, FLAVOUR is an award-winning Nigerian singer, songwriter, and musician who has become a pivotal figure in African music, known for his signature ‘afro highlife’ sound, which blends traditional highlife rhythms with contemporary jazz and afrobeat music influences. Flavour burst onto the African music scene with his self-titled debut album N’abania, which sold over 10 million physical copies in Nigeria alone, and went on to solidify his status as Africa’s biggest highlife artist with subsequent albums including Uplifted (2010), Blessed (2012), Thankful (2014), and Ije The Traveler (2017), birthing essential afropop classics along the way, from ‘Nwa Baby’, ‘Blessed’, ‘Ada Ada’, and ‘Golibe’, to ‘Baby Na Yoka’, ‘Ololufe’, ‘Most High’, and ‘Time To Party’.
Flavour’s incomparable discography not only highlights his mastery of highlife music, but also his versatile ability to seamlessly infuse diverse genres into his musical universe, whether it’s contemporary jazz, R&B, afrobeats, or modern pop. His recent works, such as 2020’s Flavour of Africa and last year’s African Royalty, demonstrate his commitment to innovation, and reveal his evolution as a musician, while staying true to his cultural roots. Beyond his recorded music, Flavour’s dynamic live performances have been captivating fans across the world for over a decade, making him one of the continent’s most prolific and most sought-after performers internationally. His captivating live shows, and a rich discography that consistently breaks new ground underscore his global appeal and influence.
In addition to his musical achievements, Flavour’s philanthropic efforts through his Chinedu Okoli Foundation, where he has raised over $3 million for children across 50 countries in Africa, underscore his commitment to giving back to his community. His vast contributions to the African music ecosystem have been recognized with numerous awards, including accolades from MTV Africa Music Awards, AFRIMA, and The Headies, among others. His enduring success, and ability to push the boundaries of creativity and innovation, while honouring his cultural heritage make him a truly iconic staple in African music. Flavour’s journey from a young drummer and pianist in Enugu to an internationally acclaimed artist is a testament to his talent, resilience, and unwavering dedication to his craft.
FLAVOUR ‘AFRICAN ROYALTY’ TOUR DATES
June 21 – Parc de Expositions, Colmar, France
June 27 – Praia da Rocha, Portimão, Portugal
August 21 – Rototom Sunsplash, Benicassim, Spain
August 25 – OVO Arena, London, United Kingdom
September 2 – Melkweg, Amsterdam, Netherlands
October 10 – Union Hall, Edmonton, Canada
October 13 – Queen Elizabeth Theatre, Toronto, Canada
October 16 – Théâtre Beanfield, Montreal, Canada
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