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Wednesday, 2 February 2022

MUSIC: BELLA SHMURDA RELEASES "MY FRIEND" (OUT NOW)

 


After an incredible 2021, Bella Shmurda kicks off the year with ‘My Friend’: a gift to his fans delivered on his 26th birthday (27 January 2022). Partnering with multi-talented producer, Niphkeys (known for hits like Koleyewon by Naira Marley, Kilofeshe by Zinoleesky and Feel Good by Mohbad), the leader of Dangbana Republik pens a heartfelt letter to the people who have been with him from day 1! This up-tempo, percussion-filled Afrobeats jam depicts the difficulties of balancing the commitments of fame with the need to still be present in the lives of his loved ones. ‘My Friend’ displays Bella Shmurda’s dynamism and versatility; showcasing a more vulnerable side.

Bella Shmurda is a conscious singer & songwriter hailing from Lagos, Nigeria. Over the course of his 3-year career, the ‘New Voice of the Street’ has created and collaborated on over 80 songs with artists such as Davido, Olamide, Popcaan, Runtown and Spinall. In this time, he has amassed over 550 million streams and 6.1 million followers. In 2021, Boomplay declared Bella Shmurda as the Most Searched Artist of the Year, plus, Apple Music crowned him the 10th Most Streamed and 10th Most Shazamed Artist in Nigeria of All Time. With a mission to impact the world, this is just the start!

‘My Friend’ is Bella Shmurda’s third release following his chart-topping sophomore EP, ‘High Tension 2.0’. This project charted #1 on Apple Music’s Worldwide Charts and surpassed 100 million streams in the first two months of its release. ‘Party Next Door’ the first single from this body of work, entered the Billboard Global Charts at #7.

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