SPORTS: The Football Association and Nike Ink New £400M GBP Deal

The Football Association — the governing body of English football — and Nike have announced a new contract extension that will take their long-term partnership through to 2030, while being worth upwards of £400M GBP (approximately $506M USD). The 12-year deal will see the leading sportswear behemoth designing kits for all 24 of England’s teams based at St. George’s Park. As a not-for-profit organization, this new deal will allow the FA to invest more into the game itself, including grassroots initiatives for young female footballers. SOURCE: hypebeast.com

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