Furious viewers accused daytime television of sinking to a new low today after ITV’s This Morning ran a segment entitled ‘Bondage For Beginners’ inspired by 50 Shades Of Grey.
Presenters Christine Bleakely and Philip Schofield looked awkward and embarrassed as a male and female model acted out how to use sex toys live on air - including a spanking paddle, a leash and collar, and a bondage rope.
The volunteers were filmed writhing around on a bed complete with silk sheets - prompting outrage online, as viewers took to social media to vent their disgust.
Don't adjust the TV set! ITV's This Morning today unveiled a segment called Bondage For Beginners, which featured a live demonstration of 50 Shades of Grey inspired sex toys
Hosts Christine Bleakely (left) and Philip Schofield were barely able to concentrate on their lines
The feature sparked criticism of a new low for the daytime show, and follows just weeks after it came under fire for carrying out a 'vagina facial' on a pensioner live on air.
Claire Jackson wrote on Twitter: 'Am I the only one that thinks the content on #thismorning is highly inappropriate? Explain that to a child.'
Warren Baister added: 'What has happened to day time tv! This is bad for midday viewing. Shameful.'
Rocks1 wrote: 'Day off & TV is about sex toys & S+M!! At 11 in the morning? Next they will talk abt kids being too sexualised!! Wonder why?'
Andie added sarcastically: 'Bondage for Beginners': #ThisMorning covering all the pressing health issues.'
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