CONTROVERSIAL: Blake's views went down like a lead balloon [ITV]
But one fella is here to reinvent the dating game, and urge women to play all their cards on their first date if they want lasting love.
Author Blake Lavak appeared on today's edition of This Morning to encourage ladies to have sex on the first date and buy their crush's drinks if they want to secure a boyfriend.
How, er, romantic.
The New York-born writer chatted to Phillip Schofield and Christine Bleakley about his book Own That Guy in 60 Days, and reckons that his sister's dating difficulties gave him the inspiration for his tactics.
UNBELIEVABLE: Denise wasn't a fan of Blake's dating guide [ITV]
“You're getting the guy to fall in love with the way you make him feel”Blake Lavak
Blake said of his single sis: "She was taught to be cool, be aloof, stand back, let the guy chase you.
"Well, other girls I know, they do exactly the opposite, and they have guys falling out of trees for them."
Tips in Blake's book to woo a man include "playing it hot from day one", having sex on the first date, "putting your man on a pedestal", and buying him drinks and dinner.
Lavak added: "You do this for sixty days. You're getting the guy to fall in love with the way you make him feel. You'll have him hooked for 14+ years."
Unsurprisingly, Blake's views didn't go down too well with resident agony aunt Denise Robertson, who said: "Women want more from life than to just catch a man."
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