Spotify and Uber will introduce a new partnership in 10 cities that will enable Spotify Premium users to play their own playlists during their Uber ride.
An over-the-top partnership with Uber is notable for Spotify, at a time when the streaming service’s chief competitors Pandora and iHeartMedia are doubling down on in-car dashboard app deals with major auto manufacturers. In a press conference call announcing the partnership, Spotify co-founder-CEO Daniel Ek says the Uber deal allows them to “reach a younger audience who are taking up Uber in droves,” noting that “more and more people are skipping owning their cars and going straight to Uber… for us that is just a great way to get a massive amount of users.”
Participating cities are London, Los Angeles, Mexico City, Nashville, New York, San Francisco, Singapore, Stockholm, Toronto and Sydney, which will each host launch events featuring Andrew W.K., The Sam Willows, Ximena Sariñana, Ansiktet, Professor Green, Diplo, Matt and Kim, Ricki Lee, Kevin Drew and Jake Owen. A video explaining the partnership was uploaded to Uber’s YouTube page. Check it out.
No comments:
Post a Comment