Rocawear looks to reinvent itself through the launch of Rocawear BLAK and storied hip-hop artistFabolous. Taking center stage as part of the Holiday 2014 multimedia MARKETING
campaign, Fabolous brings to the table his pedigree in music and pop culture alongside an for affinity of streetwear and sneaker culture. The design of Rocawear BLAK introduces a more modern approach through fabrications and aesthetics that will ultimately follow-suit with Fabolous’ own progressive style. Stay tuned for more details through Rocawear.com as the holiday collection hits retailers.
campaign, Fabolous brings to the table his pedigree in music and pop culture alongside an for affinity of streetwear and sneaker culture. The design of Rocawear BLAK introduces a more modern approach through fabrications and aesthetics that will ultimately follow-suit with Fabolous’ own progressive style. Stay tuned for more details through Rocawear.com as the holiday collection hits retailers.
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