Next time you are out at a bar fastening one on, you would possibly need to rethink your choices—if you happen to be drinking in Japan.
Ogilvy & Mather and bar chain Yaocho bring US this glimpse into an odd development in Japan wherever numerous folks apparently virtually drink until they drop, and sleep on the road.
To curb this distressful trend, the slumped-over drunks area unit created into prostate specific antigenbillboards—framed at intervals a sq. of white tape and adorned with the hashtag #NOMISUGI, that interprets to "too drunk." Instagram users everywhere Japan are capturing these impromptu ads, that area unit a shot to shamefolks into behaving higher.
We're undecided if it's staged or not, however it is a humourous construct, and value a glance below.
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