Jay Z unveiled the Shawn Carter by Hublot watch over the weekend in Switzerland. The watches will be part of his collection for Barneys New York, which is set to release on November 20.
Jay was in Switzerland for a stop on the "Magna Carta Tour," and swung by an event to interact with fans and industry types as he showed off the two watches. One of the timepieces comes in 18k yellow gold, and the other is made from black ceramic. The watch will retail for around $34,000, but 25 percent of each purchase will be donated to the Shawn Carter Scholarship Foundation, which gives college funding to kids who otherwise wouldn't have a chance. The same sort of kids that Barneys may have a problem with coming through its doors.
Still, this watch is another testament to Jay's success and always-improving eye for style. The watches are definitely boss-ass pieces, but they're simultaneously understated. There's nothing that affirms your overlord-status than slamming your fist down on a fine mahogany desk, rattling your Hermès ashtray, with a Hublot around your wrist. And Jay alluded to the importance this collection means to him. In a speech at the event, he stated:
"With this project, Barneys New York, the participating labels and I were able to take the sleekness, energy, and innovation and translate that into quality timeless pieces. Everything that encompasses a ‘New York holiday’—the items chosen and the amazing designers that participated—represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.”
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