ARTIST ALERT: Why 9ice’s Choice to Burn Bridges with Bloggers is WRONG, and How You Should Avoid Doing the Same
I honestly thought the 9ice situation was done with but I was surprised we had and are having a social media uproar about it. I hope my article provides clarity on why 9ice’s choice to get on twitter and burn bridges with bloggers was wrong and how you as an artist should avoid doing so.
News Flash – WE ARE ALL TRYING TO SELL SOMETHING
From celebrities to non-celebrities, we are all, on some level, trying to sell each other something. What sets successful business people/celebrities apart is that they understand that selling is not really about them but WHAT the CUSTOMER wants. Therefore, a musician or music entrepreneur should be focused on what the customers want and satisfying the customers’ needs, not necessarily forcing his product on the consumer.
The above is the basic premise and principle of what is known as a “marketing concept” in marketing.
MARKETING 101- WHAT IS A MARKETING CONCEPT?
The marketing concept says, 9ice don’t get hung up on your mp3s or albums. What do your fans want? Determine that, then provide what your fans want through a coordinated set of activities. If you do this, you satisfy your customer but you also satisfy your business goals of making your money from your music.
WHAT IS THE MARKETING MIX?
No comments:
Post a Comment