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Monday, 7 January 2013

Taylor Swift Leads All Artists in Record Breaking Digital Sales Week. Published by @Lanredavies

According to Nielsen SoundScan a record-breaking 55.74 million digital songs were sold last week (ending Dec. 30) — the single-largest week for download song sales ever! The huge sales surge last week is owed largely to consumers redeeming music download gift cards received on Christmas Day–many of them purchasing Taylor Swift’s new single.

It beats the previous record of 47.73 million sold during the week ending Dec. 28, 2008.

The post-Christmas week digital song haul helps bring 2012′s overall song sales sum to a record 1.336 billion. That’s up 5% compared with the then-record total moved in 2011 (1.271 billion).

Additionally, as we forecasted last week, a bevy of individual songs saw enormous sales gains last week.

Leading the charge at No. 1 on the Digital Songs chart this week is Taylor Swift’s “I Knew You Were Trouble,” which returns to the top (up one slot) with 582,000 sold (up 163%). That is the fourth-largest sales week ever for a song, and the second-biggest for a tune that wasn’t in its debut frame.

Flo Rida’s “Right Round” continues to hold the all-time one-week digital sales record, when it debuted with 636,000 on the chart dated Feb. 28, 2009. Swift’s own “We Are Never Ever Getting Back Together” is second with 623,000 (a debut on Sept. 1, 2012).

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