London (CNN) — Shopping is a serious business in London whatever the
season — but it doesn’t get much more serious than this time of year.
The UK capital’s January sales sees throngs of dedicated shopaholics
cram its countless department stores, quirky boutiques and market
stalls, keen to get their hands on the latest fashion trends and product
offers.
But it’s not just domestic spend that’s keeping the tills ringing in
London. While the vibrant city’s high-end stores are no strangers to
overseas visitors, with those from the Middle East typically spending
the most, a surprising new contender has emerged in recent times as a
big spender in the international market — Nigeria.
“Africa is growing from strength to strength and particularly in the
last 12 to 18 months we’ve seen Nigeria come through incredibly
strongly,” explains Sue West, director of operations at up-market London
department store Selfridges.
“It is a very broad base so we still very much have a strong Chinese
base, a strong Middle East base, Russia is there, the BRICs nations as
you imagine, but Nigeria seems to be coming through very strongly at the
moment as well,” she adds.” -CNN
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